PLAYING IN THE DIRT
WRC 2023
PROJECT
WRC LAUNCH CONTENT
CLIENT
EA SPORTS
SKILLS
TALENT
PRODUCTION
CONCEPTING
EDITING
MOTION
SYNOPSIS
Tap into the wider Motorsport audiences to showcase the nuances of rally driving through the lastest WRC release - 2023.
FEATURE PRESENTATION
LET'S GET DIRTY!
THE BRIEF
With the upcoming release of WRC 23, EA Sports approached us to find a way to connect with a broader motorsport audience, whilst showcasing the skill and challenge at the heart of the sport.
A content-focused solution that took fans deeper into the world of rallying whilst also giving us a platform to authentically showcase the latest instalment of the franchise and all its new features.
We wanted the content to feel accessible and energetic, bringing potential fans into the series with humour alongside adrenaline.
"WHEN MEETING THE KIDS ALL TOGETHER ON A ZOOM CALL BEFORE FILMING, ONE OF THEM WORE A THOR COSTUME WITHOUT BEING ASKED, WHICH CERTINLY REASSURED EVERYONE THAT WE'D MADE THE RIGHT DECISIONS ON THE CASTING. THEY WERE ALL ADORABLE."
JAMES LONG
Creative Director
CRAFTING THE SOLUTION
From the initial proposal, through storyboards & talent conversations, to full production, the 20ten team managed the project at every stage. Ensuring the vision remained consistent throughout and captured everything we had set out in the initial project ambition.
