THE SHOP IS OPEN
THE BRIEF
We were asked to launch Puma's new wardrobe essential the CA Pro through a social and physical activation that invited creators to showcase the product in authentic and engaging executions, tapping into the target market's conversation and habits, and being part of their conversations to become an automatic sneaker of choice.
ONLY THE ESSENTIALS
Puma CA Pro
PROJECT
PUMA CA PRO
CLIENT
PUMA
SKILLS
CAMPAIGN
TALENT
ACTIVATION
SOCIAL
OVERVIEW
Exclusive influencer event for the launch of the Puma CA Pro, recreating a unique corner shop offering the next essentials for your wardrobe.
LET'S GO SHOPPING
ALL THE ESSENTIALS
With the campaign positioning the new sneaker as an essential much like your pint of milk, the creative execution was built on the core concept of a corner shop, stocking everything you need - including the new shoe. Limited edition iterations of the sneaker were displayed alongside milk, cereal and tinned goods. There were even bags of pick'n'mix to finish off the look. The shop was then opened up to our exclusive guest list of creators, providing the ultimate essential canvas for their content.
GRACIE X MEAN FEET
To add a bit of creative flair we asked Mean Feet and @meangracie to hydro dip sneakers for selected influencers and create genuine one-off designs. Finished off live at the event, Gracie took our essentials and made them even more sought after.
DOING HER THING
"WHO KNEW BUILDING A CORNER SHOP COULD BE SO MUCH FUN?!? SEEING ALL THE CREATOR CONTENT POUR OUT ACROSS SOCIAL WAS THE PERFECT WAY TO FINISH OFF THIS EPIC PROJECT!"
MOLLY BEDDARD
Senior Account Manager
BRING THE NOISE
The activation didn't just live on the streets of Shoreditch - it also blew up on social channels as our guests couldn't wait to share the night with their audiences. The reach and engagement took the campaign to another level. Content from the event was backed up through a talent activation as 20ten engaged creators to showcase the latest Puma threads alongside the new sneaker.
280 TOTAL POSTS
3.4M ESTIMATED REACH
21.2M TALENT AUDIENCE
100% POSITIVE SENTIMENT
2 DAY COMBINED TOTALS
