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FEEL IT MORE

PlayStation® VR

PROJECT

PLAYSTATION® VR AND VR 2

CLIENT

PLAYSTATION® 

SKILLS

KEY ART

CGI

PRODUCTION

OVERVIEW

Creating art and content for PSVR hardware and software releases that bring the viewer deeper into the world of VR.

avrotros playstation
launch campaign playstation

THE ORIGIN STORY

THE BRIEF

As part of our work on the original PSVR we were asked to develop a series of software-focused images that embedded the player in the game. The development process involved creating original scamps and 3D mock-ups to ensure we had the perfect angle before an intense two day shoot with four models adopting the poses required. We then combined these shots with in-game assets and CGI sequences built by our in-house team to show our core characters being wrapped in the in-game worlds that they have stepped into.
playstation avrotros launch
product launch agency partner uk
20ten brand partners
creative agency product launch

"BY CREATING A NEW PORTAL EXPRESSION THAT ILLUSTRATED THE WORLDS PS VR2 CAN TAKE YOU TO, WE WERE ABLE TO BUILD A SCALABLE ASSET THAT BROUGHT THIS INCREDIBLE NEW PIECE OF HARDWARE TO LIFE"

LUKE FISHER

Group Account Director - Gaming

20ten playstation avrotros

THE PROCCESS

BUILT FROM THE GROUND UP

The development process utilised our full range of in-house skills as original sketches were interpreted into 3D scenes that allowed us to test angles for the model shoot and help with the final CGI builds of the game elements. Each world was lovingly crafted to deliver a world that the viewer couldn't wait to step into. The team combined in-game models with our own CGI modelling and finish to create accurate depictions of each title's unique setting, whilst also liasing with game developers to obtain character models that fitted seamlessly into our compositions.

avrotros launch 20ten
tech product launch cmapaign
vr product launch campaign
product tech launch

THE BRIEF

For the launch of PSVR2 we wanted to bring viewers into the world of VR, inviting them to take a step into a gaming portal and experience a true immersive gaming experience. Hardware-focused, the art showed the opening of this portal as the PlayStation® content began to break free.

A GAMING PORTAL

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