REALITY, AMPLIFIED
PICO 4 Ultra
PROJECT
PICO 4 ULTRA CHRISTMAS CAMPAIGN
CLIENT
PICO
SKILLS
KEY ART
PRODUCTION
MOTION GRAPHICS
TVC
ROLLOUT
SYNOPSIS
To develop a Christmas campaign for the PICO 4 Ultra selling its key USPs
FEATURE PRESENTATION
The PICO 4 Ultra launched with a bang in late 2024 and PICOXR wanted to make a splash around the Christmas shopping period with a new bundled offer of hardware and software.
We were challenged by the global team to create a campaign that would resonate with their audiences across online and offline channels – and to top it off this all had to be built in a very compressed timeline in the lead up to the gifting period.
We created a key visual that not only aligned to the brand identity we had created earlier in the year but also gave it a local yet globally agnostic holiday look & feel. From this key visual, a suite of global assets were created for owned channels and retailer channels, ensuring a consistent brand aesthetic across the globe.
Following this, we kicked off conceptual development of the TVC. Our aim was to create something that would resonate with all markets globally around this time of the year. We focused on how PICO can amplify experiences for all the family during this time of festive togetherness.
CHRISTMAS, AMPLIFIED
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PRODUCTIONS, AMPLIFIED
Our in-house production team lead the charge on the ad for this campaign, building out storyboards, leading casting and talent management, securing locations and organising all shoot teams to deliver the standout ad creative for PICO.
