DRINK RESPONSIBLY
Trivial Pursuit and Marston's
PROJECT
Trivial Pursuit x Marston’s
CLIENT
Marston’s Pubs
SKILLS
Insight & strategy
concepting
key art
POS
motion
campaign management
OVERVIEW
Marston’s partnered with Trivial Pursuit to launch Win a Wedge, an exciting campaign to win 1000’s of prizes and fantastic offers
THE BRIEF
Marston’s wanted to supercharge their new and improved Order & Pay system, creating a reason for customers to not only order via the app but to stay longer, play longer, and come back for more. The challenge: turn a functional tool into a pub experience that kept guests engaged beyond the first pint.
GOING DIGITAL
THE BIG IDEA
WIN A WEDGE
We partnered with the iconic trivia brand Trivial Pursuit to create a gamified, pub-wide competition. Guests who ordered via the Marston’s app unlocked a chance to play and win a slice of fantastic prizes – from instant rewards on their next round to epic getaways.
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Scan. Order. Play: A seamless mechanic that turned every order into a game.
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Branded Trivia Fun: Classic Trivial Pursuit vibes reimagined for pub-goers.
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Thousands of Prizes: Cash, Food & Drinks, cinema trips, holidays – all up for grabs.
SOCIALS
THE MECHANIC
Consumers ordered via the app and were invited to play a quick trivia game for a chance to win:
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Instant Prizes – pints, discounts, and menu treats.
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Big Wins – vouchers, family holidays, and £10,000 cash.
The mechanic transformed the Order & Pay experience into entertainment, boosting dwell time and repeat visits nationwide.
