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I CHOOSE YOU

Batchelors and Pokémon partnership

PROJECT

BATCHELORS & POKÉMON

MARKETING PARTNERSHIP

CLIENT

BATCHELORS

SKILLS

STRATEGY

CONTENT

KEY ART

RETAIL

MOTION

OVERVIEW

We partnered Batchelors with the biggest franchise in the world, Pokémon, to create an on-pack-led competition to drive excitement in retail.

THE BRIEF

After two successful partnerships with Final Fantasy and Call of Duty we aimed high, identifying the iconic Pokémon franchise as a suitable partner for the Batchelors brand. To identify this formidable partnership opportunity, our Levels insights team developed a data-backed shortlist of potential partners, which showed that Pokémon offered the biggest opportunity to unlock a more diverse gaming audience and drive additional reach and amplification.

I CHOOSE YOU 

KEY ART BUILD

SOCIAL

WE MADE THIS

The identity for the campaign was born directly from the world of Pokémon, leveraging palettes, typography and the energetic personality to create a visual language that embodied our hero partner at every touchpoint.

Brush Stroke Pattern

COLLECT 'EM ALL

Not only did the fans love the collectable nature of the campaign, but our retailers really got behind the in-store activity. Spectacular WOW units popped up in foyers, and the shelves were filled with thousands of cheeky Pokémon packs.

DISCOVER THE WONDERFUL WORLD OF POKÉMON

"THE ABUNDANCE OF CHARACTERS, WORLDS AND STORIES MADE THE IP THE PERFECT PARTNER FOR THE BATCHELORS GAMING PARTNERSHIP SERIES."

LAURA ROIG VERICAT

Account Director

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30M

PACKS SOLD

31K

COMPETITION ENTRIES

19%

COMPETITION ENTRIES

ACCESSING THE

BIGGEST RETALERS

TESCO

1.16BN

STORE VISITS 

PER YEAR

TESCO

1.16BN

STORE VISITS 

PER YEAR

&

1.16BN

STORE VISITS 

PER YEAR

151K

TOTAL EARNED REACH

19%

OF SHOPPERS WERE NEWLY RECRUITED TO THE BRAND

94%

POSITIVE SENTIMENT

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