I CHOOSE YOU
Batchelors and Pokémon partnership
BATCHELORS & POKÉMON
We partnered Batchelors with the biggest franchise in the world, Pokémon, to create an on-pack-led competition to drive excitement in retail.
After two successful partnerships with Final Fantasy and Call of Duty we aimed high, identifying the iconic Pokémon franchise as a suitable partner for the Batchelors brand. To identify this formidable partnership opportunity, our Levels insights team developed a data-backed shortlist of potential partners, which showed that Pokémon offered the biggest opportunity to unlock a more diverse gaming audience and drive additional reach and amplification.
I CHOOSE YOU
KEY ART BUILD
WE MADE THIS
The identity for the campaign was born directly from the world of Pokémon, leveraging palettes, typography and the energetic personality to create a visual language that embodied our hero partner at every touchpoint.
COLLECT 'EM ALL
Not only did the fans love the collectable nature of the campaign, but our retailers really got behind the in-store activity. Spectacular WOW units popped up in foyers, and the shelves were filled with thousands of cheeky Pokémon packs.
DISCOVER THE WONDERFUL WORLD OF POKÉMON
"THE ABUNDANCE OF CHARACTERS, WORLDS AND STORIES MADE THE IP THE PERFECT PARTNER FOR THE BATCHELORS GAMING PARTNERSHIP SERIES."
LAURA ROIG VERICAT