PEDAL TO THE METAL
Furiosa: A Mad Max Saga
PROJECT
FURIOSA LAUNCH
CLIENT
WARNER BROS. DISCOVERY
SKILLS
KEY ART
CONCEPTING
EXPERIENTIAL
ATL
CAMPAIGN
SYNOPSIS
The high-octane next chapter in the Max Max demanded a campaign with adrenaline at its heart. The Furiosa campaign harnessed the energy of the movie, exploding through media across the world
FEATURE PRESENTATION
EXPLOSIVE ACTION
OVERVIEW
How do you encapsulate the adrenaline and action of the Mad Max universe across OOH, experiential and in-theatre activations?
Inspired by the intoxicating energy of Furiosa and her story, the execution was centred around an iconic chase across the arid landscape, saturated with action and effortlessly cool. The final art was delivered in 2 formats to allow for multiple creative executions across all media.
"WHEN MEETING THE KIDS ALL TOGETHER ON A ZOOM CALL BEFORE FILMING, ONE OF THEM WORE A THOR COSTUME WITHOUT BEING ASKED, WHICH CERTINLY REASSURED EVERYONE THAT WE'D MADE THE RIGHT DECISIONS ON THE CASTING. THEY WERE ALL ADORABLE."
JAMES LONG
Creative Director
DOMINATING IN CINEMA FOYERS
Dynamic physical interpretations of the art were delivered to allow the fans to get up close and personal, feeling the heat and speed at every touch point.
ART TO INSPIRE
TAKE IT TO THE STREETS
Building on traditional outdoor media, the 2 pieces of original artwork became the inspiration for building high-end executions as the wasteland car battle played out across the streets of Sydney. The vivid executions were brought to life by the insanely talented team at Apparition Media in Australia - they definitely understood the assignment with this creative!
As part of our launch activation concepts we wanted to create a never-to-be forgotten physical installation. Where better to deliver this moment than infront of the iconic Sydney Opera house for an exclusive launch event featuring all the key players, and some exceptionally brave war boys up high doing their thing!
IMMERSIVE ACTION FROM EVERY ANGLE
For the inaugural CCXP event in Mexico, the art formed the backdrop for an immersive experience where you could join the action, getting exclusive T-shirts made and make-up chairs to give yourself the authentic Furiosa look.