TIME TO RISE UP
The Ascent: Cyber Heist
THE ASCENT: CYBER HEIST
Launch key art and trailer for the epic new chapter in the story of The Ascent, using character and story-focused executions inspired by this unique world.
REACHING NEW HEIGHTS
The original Ascent was a firm fan favourite, with super slick visuals and a sci-fi storyline that audiences devoured. Building on this success, "Cyber Heist" was added to the narrative and 20ten were asked to develop both the key art and AV collateral to support the launch.
ALL THE GEAR & FULL OF IDEAS
IT’S HOW YOU SAY IT
We used the in-game scripted scenes to help build out our story, taking key lines from our central characters and protagonists to create a story-focused launch trailer that immersed the viewers into the new chapter of The Ascent.
FROM THE PIXEL UP
Getting deep into the game engine, the team were able to build atmospheric scenes with the in-game models, accurately reflecting the characters whilst giving them a new world to explore. Crafted scenarios were trialled before settling on the dynamic view to die for.
"A TRUE PASSION PROJECT, WE WANTED TO CREATE SOMETHING TO EXCITE FANS,
AND INTRODUCE THEM TO THE EVER EXPANDING WORLD OF THE ASCENT."