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TIME TO RISE UP

The Ascent: Cyber Heist

PROJECT

THE ASCENT: CYBER HEIST

CLIENT

CURVE DIGITAL

SKILLS

KEY ART

MOTION

CGI

SCRIPTING

CAPTURE

OVERVIEW

Launch key art and trailer for the epic new chapter in the story of The Ascent, using character and story-focused executions inspired by this unique world.

ascen-key-art.jpg
ascent trailer

REACHING NEW HEIGHTS

THE BRIEF

The original Ascent was a firm fan favourite, with super slick visuals and a sci-fi storyline that audiences devoured. Building on this success, "Cyber Heist" was added to the narrative and 20ten were asked to develop both the key art and AV collateral to support the launch.
content creation gaming

ALL THE GEAR & FULL OF IDEAS

IT’S HOW YOU SAY IT

​We used the in-game scripted scenes to help build out our story, taking key lines from our central characters and protagonists to create a story-focused launch trailer that immersed the viewers into the new chapter of The Ascent.

gaming trailor campaign
FULLY LOADED

FROM THE PIXEL UP

Getting deep into the game engine, the team were able to build atmospheric scenes with the in-game models, accurately reflecting the characters whilst giving them a new world to explore. Crafted scenarios were trialled before settling on the dynamic view to die for.

"A TRUE PASSION PROJECT, WE WANTED TO CREATE SOMETHING TO EXCITE FANS,

AND INTRODUCE THEM TO THE EVER EXPANDING WORLD OF THE ASCENT."

STEVE HARRISON

Senior Art Director

20ten gaming
brand partners 20ten
20ten creative agency gaming
video trailer gaming
gaming industry partners brand
the ascent trailer
new game launch brand partners
video production campaign gaming

PIXEL PERFECT

the ascent cyber heist
brand partners gaming
gaming industry brand partners
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