BUILT TO MOVE
Warner Bros. Discovery International DOOH
PROJECT
INTERNATIONAL DIGITAL
OUT OF HOME
CLIENT
WARNER BROS. DISCOVERY
SKILLS
MOTION
CGI
PRODUCTION
OVERVIEW
Bringing the biggest cinematic releases to life and distributing assets globally, from creation through to localisation.
IT'S SO SHINY!
THE BRIEF
Creating dynamic and memorable sequences to bring the biopic of Elvis to life. Using the distinctive visual style of the movie, and the man himself as inspiration, the digital executions blended editing, motion graphics and CGI animations to create a visually exciting Digital Out Of Home campaign across the globe.
PIXEL PERFECT
CRAFTSMANSHIP
MAKING THE STATIC MOVE
For the launch of Kong vs. Godzilla the team harnessed their motion skills to bring static imagery to life and give our two iconic heroes their own digital personality across the full digital outdoor suite, adding atmospherics to every execution to bring immersion and depth to every creative.
WILL YOU TAKE THE RED PILL OR THE BLUE?
"IT'S GREAT FUN TO WORK WITH WARNER BROS AND TO HAVE THE OPPORTUNITY TO ANIMATE ALL THOSE COOL POSTERS. I LOVE HOW DIVERSE THEY ARE, FROM SPACE JAM TO MORTAL KOMBAT, MATRIX TO KING RICHARD. I'M ALWAYS LOOKING FORWARD TO WHAT'S NEXT."
PEDRO PANETTA
Senior Motion Graphics Designer
LANDING WITH
EVERY PUNCH
MAKING THE STATIC MOVE
With such strong characters at the heart of Creed III, the team built a series of animations that focused on the intensity and action of the two rivals. We added reactive effects and atmospherics and gave the art subtle movements to deliver a premium campaign execution.
For the release of the eagerly-anticipated return to the world of Neo and The Matrix, the team built a range of assets that built on the essence of the creative itself. We built 3D pills that broke free from their frames and transitions that mimicked the sci-fi nature of the movie so that the Digital Out Of Home campaign became another entry point to the iconic series.
