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LET THE RACE BEGIN

EA Sports F1 2024

PROJECT

F1 2024 ANNOUNCE

CLIENT

EA SPORTS

SKILLS

KEY ART

FINISHING

CGI

AV

CAMPAIGN

SYNOPSIS

Ensuring we make a noise with an announce trailer crafted to not be forgotten supported by 2 distinct key art executions to expand on the core game pillars.

FEATURE PRESENTATION

GET CLOSER TO THE GRID

THE BRIEF

As a new season apporached EA Sports asked 20ten to build a driver focused key art execution that encapsulated the new season ahead and the drama and sense of possiblity for all as thye line up on the starting grid fro the first time.


A talent led execution featuring 3 of the 2024's most iconic drivers combined with an evocative scene that combined real world photography with in game capture and CGI post production to bring the fans deeper into the action.

AN EYE FOR DETAIL

The art was designed to be flexible from the start, built from the ground up to capture the same visual expression at every touchpoint.
From the early development our talent were central to the execution as different compositions and car arrangements were combined to bring the concept to life.


The final execution embraced the core colour palette of the game's visual ID, creating a rich dynamic seting for our in race cameo and giving the talent a strong canvas to build from.


From the very first sketch to the final build, including retouching and grading, the in house team at 20ten ensured every execution met the same creative consistency.

EARLY DEVELOPMENT

THE LOOK OF A CHAMPION

Leaving no avenue un-explored, 20ten developed launch campaign concepts and activation ideas both large and small. Working across ATL & digital, social and experiential, our insight led strategic response ensured that all elements delivered against the over-arching core pillars. A global release that was designed not to be missed, at every touchpoint trying to deliver something truly immersive and engaging, inviting our fans to dive in to the next chapter in the world of Aquaman.

SAY IT LOUD

WE HAVE SOMETHING TO ANNOUNCE

EXPLORATION STYLE FRAMES

HAND CRAFTED

Combining the full talents of the 20ten studio the final execution represented a true collaborative effort. Initial style frames and scripting were expertly brought to life by the AV team combining editing and sound design with highly currrated CGI sequences.

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