CONTENT TO ENTERTAIN
Disney Social Content
PROJECT
DISNEY SOCIAL CONTENT
CLIENT
DISNEY
SKILLS
CAMPAIGN
TALENT
SOCIAL
3D
OVERVIEW
Creating organic and social campaigns to connect audiences with content from the world of Disney across both streaming and theatrical releases.
"AS A SELF-CONFESSED FILM NERD, IT’S AMAZING TO WORK ON ICONIC BRANDS LIKE MARVEL, STAR WARS, PIXAR AND SO MUCH MORE HELPING SHAPE THE CREATIVE STRATEGIES OF FILMS AND SHOWS I KNOW AND LOVE IS A MAJOR CAREER HIGHLIGHT THAT I’LL ALWAYS ENJOY DOING."
MAX BARKER
Senior Creative Strategist
"IT’S ALWAYS FUN SEEING WHAT THE DISNEY CLIENT WILL SAY WHEN WE SEND THROUGH OUR ASSETS FOR THEIR SOCIAL CHANNELS. ONE OF THE MORE MEMORABLE PIECES OF FEEDBACK WE’VE RECEIVED IS: “MIGHT BE TOO SEXY FOR A DISNEY+ FEED. #GOLDTRUNKS”"
CONVERSATION
INCREASED BY 21%*
*vs the previous 3 month period, measured through a social listening audit
ENGAGEMENT
INCREASED BY 33%*
*vs the previous 3 month period, measured through a social listening audit
DISNEY + ORGANIC SOCIAL
THE BRIEF
We were asked to connect with hyper-engaged audiences through insight-led, fandom-focused content that was designed to be a part of the existing conversation, whilst also offering new avenues into much-loved titles. The challenge was a simple one: how do we create content that people not only like but also interact with and share, to grow the channel to be more than just a folio of content, and become a destination for all Disney+ activity?
SPARKING CONVERSATION
Using our Levels team to build content campaigns that connect with fan-focused debates.
WHERE'S GUY?
To support the launch of Free Guy we dived straight into the gamified world that was the setting for the movie. We created a series of assets that helped bring Free City to life for our audiences, culminating in a social game where we challenged our fans to Find Guy within the dynamic and energetic city that he lived in. A mixture of traditional motion graphics and 3D modelling meant the playful madness of Free City lit up the screen from every angle.
ONWARD
As Pixar's fantastical adventure hit our screens we were given the chance to catch up with the cast and producers to find out a little more about what fans could expect from the Lightfoot brothers. Breaking with the traditional format, we engaged with the talent to create engaging, gamified content as Tom Holland battled it out with Dan Scanlon (Writer and Director) and Kori Rae (Producer) to see who truly knew the world of Onward. The results were then blended with motion graphics to bring further excitement to the content.
BLACK WIDOW
Completing the loop on one of the most iconic Avenger characters, Black Widow gave audiences an insight into Natasha Romanov's back story. We were introduced to her dysfunctional family and the dark world from where she had become the Black Widow. As part of our social campaign we conducted a deep dive into the conversation surrounding the release. From an initial, family-focused starting point, the campaign pivoted to answering what the fans were asking: who is Taskmaster? A suite of assets soon developed to tease and announce the newest villain in the MCU.
CAMPAIGN SIZZLE
CONNECTING TO NEW AUDIENCES
As season three of The Mandalorian dropped on Disney+ we wanted to bring more fans into the ever-expanding universe of the show. We engaged super fan Tristan Phipps to help us bring in a new fan - in this case Olivia Bentley! A self-confessed Star Wars nerd, he initially had his work cut out convincing Liv that the show was for her, but the more Tristan talked passionately about the series the more Liv became eager to get involved. The content was pushed across both owned and talent channels, showing that there is something for everyone in The Mandalorian. Note for future self - always start with Pedro Pascal!
