top of page
WELCOME TO HELL-A
Dead Island 2 Launch Event
PROJECT
DEAD ISLAND 2: CONTENT DAY & INFLUENCER EVENT
CLIENT
PLAION
SKILLS
CAMPAIGN
TALENT
ACTIVATION
SOCIAL
OVERVIEW
A content creation day for a hero video piece followed by an exclusive influencer event for the launch of Dead Island 2, made by creating an immersive experience in the world of HELL-A.
WELCOME TO HELL-A
THE BRIEF
With the first game having been released almost 10 years ago, Dead Island 2 is a game still hugely anticipated by fans ten years on! We were tasked to create an experience to deliver a platform for content creators to showcase the launch of Dead Island 2 along with a scripted hero edit for brand channels.
IT’S TIME TO GET UP CLOSE AND PERSONAL
CREATING CHAOS
THE SHOOT
Embracing the gritty pulp atmosphere and the brutal melee combat of the Dead Island franchise, we created an unforgettable zombie survival training camp at the Whistle Punks axe-throwing venue. The moment our creators arrived they were greeted by our in-game characters and confronted by a horde of flesh-eating zombies, creating an authentic Dead Island 2 experience throughout.
Our hero content "Melee Madness" was designed to teach the crucial art of axe-throwing and baseball bat mastery - vital skills for any slayer looking to fend off the undead and pulverise zombie skulls a.k.a. watermelons.
"IT WAS MY FIRST TIME CREATING SOMETHING WITH SO MANY MOVING PARTS AND I LOVED EVERY SECOND OF IT! IT WAS AMAZING TO SEE IT COME TO LIFE AND BRING SO MANY FANS TOGETHER."
ALANNAH MASTERS
Designer
We enlisted the expertise of two standout talents "Woody & Kleiny" and "Sweet Anita" and plunged them into an adrenaline-fuelled experience. They crafted their unique personalised content throughout the day, showcasing their experience in style for their audiences on TikTok. Check out the epic results!
THE CONTENT
GETTING UP CLOSE AND PERSONAL
You can't experience the zompocalypse without zombies! We partnered with Zombie Infection to recreate some of the recognisable zombies from the game along with three of the core slayers - Jacob, Carla and Ryan - to lead the influencers through the experience.
READY, SET, SLAY
THE EVENING EVENT
The Melee Madness continued into the night with an invite-only influencer activation event catering to talent from the gaming industry. With custom cocktails, axe-throwing, melon-smashing and gaming rigs, our influencers got to experience the full HELL-A vibe.
"20TEN SLICED, SLASHED AND SMASHED THIS EXPERIENCE OUT OF THE PARK "
MATT GARDNER
Influencer and Community Strategist, PLAION UK
The impact of our experience didnt stay confined to the people attending, as our influencers were eager to showcase their newfound zombie-slaying skills. Within the first 48 hours they had shared their excitement with their followers through more than 85 posts and stories!
A DEAD GOOD TIME
ORGANIC
80+ TOTAL POSTS
822,432 ESTIMATED REACH
TALENT & HERO
2,309,124 IMPRESSIONS
1,269,863 VIEWS BRAND CONTENT
1,039,261 ORGANIC VIEWS
The impact of our experience didnt stay confined to the people attending, as our influencers were eager to showcase their newfound zombie-slaying skills. Within the first 48 hours they had shared their excitement with their followers through more than 85 posts and stories!
A DEAD GOOD TIME
ORGANIC
80+ TOTAL POSTS
822,432 ESTIMATED REACH
TALENT & HERO
2,309,124 IMPRESSIONS
1,269,863 VIEWS BRAND CONTENT
1,039,261 ORGANIC VIEWS
The impact of our experience didnt stay confined to the people attending, as our influencers were eager to showcase their newfound zombie-slaying skills. Within the first 48 hours they had shared their excitement with their followers through more than 85 posts and stories!
A DEAD GOOD TIME
ORGANIC
80+ TOTAL POSTS
822,432 ESTIMATED REACH
TALENT & HERO
2,309,124 IMPRESSIONS
1,269,863 VIEWS BRAND CONTENT
1,039,261 ORGANIC VIEWS
bottom of page