BORN TO RULE
Aquaman and the Lost Kingdom
PROJECT
AQUAMAN & THE LOST KINGDOM LAUNCH CAMPAIGN
CLIENT
WARNER BROS. DISCOVERY
SKILLS
KEY ART
AV
00H
3D
DOOH
EXPERIENTIAL
SYNOPSIS
We built a suite of assets to help launch Aquaman and the Lost Kingdom, re-connecting our fans to our iconic heroes whilst showcasing the new and exciting worlds they were about to experience in the new adventure.
With an old foe returning, we wanted to build a piece of campaign art that centred on their battle throughout the wider story. The evolution of both their characters and the power that it brought to the story allowed us to develop an execution that brought fans right into the heart of their feud.
The final execution was created in a way that let it be used as a flat piece of art as well across dynamic OOH sites. The 2 sections let us tell the story from one hoarding to the next, enhanced by including physical props on key sites
MAKING THE POINT
FINISHED ART
